There's three main ways that always get people's attention. You can get their attention by things they value (for example, if you love djing, you'll notice dj posers in the media because you're a dj that cares about djing!), things they fear (scare tactics), and things that are unique (like a monkey jumping out your computer all of a sudden). These are also things people use for advertising, politics, and even evangelism. These are also ways to make people answer the question "why should I care?"

If you're running a venue and there's a problem with vandalism, you could probably scare people with the fact they might be arrested if they do that. They might stop for a while, but eventually they will one day forget and become numb to the scare (or come high on something). Threats don't really last and it's not a good way to build relationships with people.

If you're gimmicky about the situation (a part of being unique), for example saying "if you pick up trash you'll get a chance to win something," you'll eventually run out of stuff that would interest people. On top of that, you'll probably wear yourself out trying to get something new or gimmicky to keep people's interest into caring about their venue. Another example is, if you think people will care about the venue because it has dope shows, the moment the artist fails to perform or doesn't show up, watch how quick disrespect will tear up your venue.

But if you speak on values- good values last. If YOU care about and value the community and show them their connection to the culture and event are the same (like showing how they can be involved, why they're important), people are more likely care back and be on the look out. This is why showing ownership of sessions is important. There's more methods to keeping values in the community, but the point is, if you want change in the people, you got to start with the heart. There's two things people always look for at an event, "is there anyone like me here?" and "can i make a difference here." You're blessed in a position to give them an answer.

I'm not saying values are the only way to run a session, but it is a way to make it last and endure. Make no mistake, the difference of the media's way and God's way can be found in what it values. We are at a war of values here in the world.

(and if this doesn't work you could always remind them that its their money and time going into this, then they'll care! just playin)

"For where your treasure is, there your heart will be also" Matthew 6:21/Luke 12:34

Verse for mentors in teaching values:
For physical training is of some value, but godliness has value for all things, holding promise for both the present life and the life to come... teach these things. Don't let anyone look down on you because you are young, but set an example for the believers in speech, in life, in love, in faith and in purity... Be diligent in these matters; give yourself wholly to them, so that everyone may see your progress. Watch your life and doctrine closely. Persevere in them, because if you do, you will save both yourself and your hearers. 1 Tim 4:8-15

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